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Im.pulsa TODAS
Encourage ALL WOMEN


Project supported by the
Fund for Organizations

Im.pulsa TODAS
Encourage ALL WOMEN


Im.pulsa TODAS is a project with the aim of developing and distributing, at no cost, content about electoral campaigns to all women who want to participate, focusing on women from minority groups, including marginalized women, indigenous women and Black women, among others.

Project duration
14 months


The lack of women in spaces of power has profound consequences for our society as a whole. The implementation and development of public policies are impeded by the lack of diversity of experiences, knowledge and perspectives that other social groups bring to decision-making spaces, as is the case for women and especially Black women, LGBTQIA+, trans women, indigenous women and others. Furthermore, research shows that more women in politics means more social policies, less inequality and less corruption.

Action path

We will provide tools so that women who are continuously excluded from Brazilian politics can access knowledge, amplify their voices and enter into institutional politics. This can only be done, on one hand, through recognition of themselves as leaders, and, on the other, through more structured electoral campaigns that overcome the barriers faced by female candidates. Therefore, our objective is to prove this knowledge on our online platform and in printed notebooks, based on a collective construction, so that candidates can strengthen their knowledge, develop competitive campaigns and increase their political participation.

Action plan

  • Greater diversity of candidacies – More competitive and better prepared women’s campaigns – More women from minority groups elected: We will make available, on our platform and through printed materials, specific content on how to develop electoral campaigns as a woman belonging to a minority group. From a collective construction, with movements, organizations and leaders who are part of these groups and have previous experience in campaigns, we will create materials that help candidates with designing campaign strategies, volunteer management, fundraising, among others.Access to this content will help candidates create more competitive and better prepared campaigns to face the obstacles inherent in a minority candidacy. Thus, more women from these groups will feel prepared to launch their candidacies, providing greater diversity to the electoral process. Furthermore, they will have a greater likelihood of being elected.


  • More representative politics for Brazilian society With the election of more women, especially from groups historically excluded from institutional politics, we will be able to build politics that really represent the Brazilian population. Today, the homogeneity among elected officials, mostly white, cis, heterosexual men, does not represent a population with so much cultural, social, racial and gender diversity.Candidates from minority groups, especially women, Black women, indigenous women, among others, face many barriers and have little or no support from political parties to be able to create campaigns with potential to be elected. For our democracy to be more representative, we need to provide conditions for these women to produce campaigns with electoral potential.


  • Construction of politics with more diverse agendas and different perspectives In addition to the problem of representation, the lack of diversity in spaces of power and decision making also has profound consequences on the construction of public polices and public debate. Groups historically excluded from institutional politics do not make their voices heard in relation to problems affecting them and have little or no support from public policies to resolve their problems.For public policies to be constructed in a way that really resolves the problems of these groups, we need to bring the people who experience and understand these spaces closer to the institutions. To do that, it is necessary to provide the tools required so these people can be elected.